I find this to be quite ironic on a number of levels. First of all, given that Xi himself has presided over a regime that has engaged in egregious human rights violations, it seems strange that he and his government should imagine themselves entitled to tell others how to behave morally. Second, while the Communist Party is urging the Chinese people to follow "traditional Chinese virtues," more than half a century ago, during the so-called Cultural Revolution, the same party, under the leadership of Mao Zedong, attempted to destroy traditional notions of morality. Finally, as atheists, Communists reject the idea of moral laws--since the existence of moral laws implies a divine Lawgiver. Instead, morality is seen as being based on class interests and/or the result of evolution.
In short, this notion of "Xi-based morality guidelines" (to cite part of the title of Cheung's article) is fundamentally absurd. Sadly, it's unlikely that China's ruling Communists will see it that way. How the average Chinese will respond to these "guidelines" remains to be seen. Nevertheless, I would say that what China really needs is not philosophically incoherent "morality rules," but the Gospel, which alone can enable people to live truly moral lives.